Services

We connect communities and brands through sponsorships and professionally managed events.

We work with municipal governments, community festivals, museums and cultural organizations, as well as non-profit and fundraising events.

If your organization relies on sponsorship revenue, we help build structured, sustainable programs that support long-term success.

(What We Do)
Sponsorship Brokerage Services

Our sponsorship brokerage services cover the full lifecycle of a sponsorship program, including strategy development, asset identification and valuation, sponsorship package creation, sponsor prospecting and outreach, and the negotiation of advertising and naming rights. We also support contract coordination and approvals, with a focus on building long-term partnerships that benefit municipalities, sponsors, and the community.

Sponsorship Fulfillment and Partner Management

We ensure sponsors receive the benefits outlined in their agreements through coordinated on-site recognition and signage, digital and promotional integration, sponsor activation planning, and ongoing relationship management. This protects your organization’s reputation and supports strong sponsor retention and renewal rates.

Event Management Services

We provide flexible event management support that includes event planning and scheduling, vendor and supplier coordination, site logistics and operations, volunteer coordination assistance, and on-site event execution. Our goal is to deliver smooth, professional events while integrating sponsor visibility throughout the experience.

(Our process)

We take a practical, collaborative approach to sponsorship brokerage, starting with understanding your goals and assets. We create clear sponsorship opportunities, connect with aligned businesses, and ensure sponsors receive professional recognition, helping build partnerships that support funding goals and long-term value.

01
Discovery & Asset Review

We start by understanding your event, audience, and goals, then identify sponsorship assets such as signage, digital exposure, naming rights, and on-site opportunities.

02
Sponsorship Strategy & Packaging

We structure those assets into clear sponsorship packages with defined value, pricing, and benefits that are easy for sponsors to understand.

03
Sponsor Outreach & Negotiation

We connect with local and regional businesses, present opportunities, and manage discussions to secure aligned sponsorship partners.

04
Fulfillment & Relationship Management

We ensure sponsors receive what was promised through proper recognition, activation, and communication, supporting renewals and long-term partnerships.

(Frequently asked)
What is sponsorship brokerage?

Sponsorship brokerage is the process of connecting community organizations, festivals, and municipalities with businesses looking to sponsor events or assets. KB Events & Sponsorship manages the entire process, from prospecting and negotiations to signing agreements and fulfilling sponsor benefits.

How can municipalities generate revenue through sponsorship?

Municipalities can generate revenue by offering advertising and naming rights opportunities on City-owned assets, facilities, and events. We help municipalities develop structured sponsorship programs that are transparent, compliant with policy, and beneficial for the community.

What types of events can benefit from sponsorship?

Nearly any community-based or public-facing event can benefit from sponsorship support, including community festivals and fairs, fundraising galas, museums and cultural events, sporting events and tournaments, and special community initiatives. KB Events & Sponsorship specializes in structuring sponsorship packages that maximize revenue while providing clear, valuable visibility for both the sponsor and the event.

How does KB Events & Sponsorship work with sponsors?

We act as the primary liaison between sponsors and events or municipalities, ensuring sponsors receive high-visibility recognition across on-site and digital assets, fulfillment of all contractual benefits including signage, advertising, and activations, and opportunities to build long-term partnerships with community organizations. Our goal is to create mutually beneficial relationships that support local communities while enhancing meaningful brand exposure.

How do sponsorship agreements work for festivals and events?

Sponsorship agreements are customized contracts that outline the benefits a sponsor receives in exchange for their support, such as logo placement on marketing materials, signage, or event websites, on-site activations and booths, naming rights for stages or activities, and social media or digital advertising. We ensure all agreements are delivered professionally, accurately, and on time.

Why should municipalities hire a sponsorship broker?

Municipalities hire a sponsorship broker to maximize revenue from City-owned assets, ensure policy compliance and Council oversight, build long-term relationships with local and regional businesses, save staff time, and reduce administrative workload while professionally managing sponsor fulfillment and reporting. KB Events & Sponsorship brings experience, strategy, and structure to municipal sponsorship programs.

Can small businesses benefit from sponsoring events?

Sponsorship is not only for large corporations. Local and regional businesses can use sponsorship to build brand awareness in their community, engage directly with target audiences at festivals and events, and support community initiatives while strengthening their corporate social responsibility profile. We help businesses find sponsorship opportunities that align with their budget and marketing goals.

What areas in Manitoba do you serve?

KB Events & Sponsorship serves municipalities, festivals, and organizations across Manitoba, including Winkler, Morden, and surrounding communities. We also work with regional sponsors and organizations looking to engage with Manitoba communities.

How do I get started with sponsorship or event management?

Simply contact KB Events & Sponsorship via email or phone to discuss your event, asset, or sponsorship goals. We will assess your needs and create a custom strategy to connect your organization or business with the right partners.